Is your website copy costing you clients? 3 warning signs
- The Luxe Narrative
- Jun 16
- 2 min read
Updated: Jun 20
Midnight approaches. Endless tabs open. Half a cup of cold coffee beside you.
You started when the sun was shining, now the moon casts a light on your screen.
Here are 3 signs your words are blocking you from reaching your ideal clients:
Your homepage headline just says your name and a word like ‘luxury’ or ‘timeless.'
It’s familiar and that’s kind of the problem.
If someone else could copy and paste it onto their site and it still fits… it’s probably not saying enough about you.
You pour so much into what you do.
Your words deserve a podium of their own.
Your copy sounds like you’re talking at customers, not to them.
When you’re passionate about your work and what you do, you know how much your customers would benefit from your services.
They will, but sometimes your message might sound like it’s talking at them or focusing too much on you, instead of talking to them and taking them on the journey with your words.
There’s no doubt you’ll take great care of them when they arrive, it’s just your words need to get them there first.
You’re words either say too much or not enough
Sometimes we can get carried away when writing about our business, and it becomes overwhelming for the reader.
Other times, we keep it short and hope that will do.
Your words are there to guide, to read like a mini entrance to the experience.
When they strike the right balance, your reader feels seen, knowing exactly why you're the one they’ve been looking for.
If any of these signs hit a little too close to home, I’d love to help bring your message into alignment. Let's chat.
